And it did so in just under five days. According to Appdata, Zynga's newest release, Adventure World, has finally found its second wind, gaining over 8 million players in almost five days. If you remember, Zynga Boston's debut game sat stagnant at under 500,000 players for over a week after its release. This wild growth is likely thanks to one thing: cross promotions.
Zynga has finally taken advantage of (some of) its 267 million players to give Adventure World some much needed exposure. During its first week on Facebook, the game enjoyed little to no cross promotion between the company's existing games aside from banner ads and the like. But now, Adventure World can be found in games like Mafia Wars through special promotions.
In this particular case, Mafia Wars players have until Sept. 30 to reach Level 5 in Adventure World and receive a special item for their digital mafia don, an Ancient Hammer. While the item won't exactly wow veteran Mafia Wars players, it at least has value to collectors. Before that, we saw hints of Adventure World being advertised within FarmVille, which has yet to happen.
So, you can only imagine how far Adventure World would go if such involved promotions were featured in FarmVille, CityVille, Pioneer Trail and Empires & Allies. However, we were under the impression that this type of cross promotion was through with the release of RewardVille, Zynga's cross-game achievement system that rewards players for using all of its games daily.
Unfortunately, it seems as if the developer can't avoid such arguably invasive practices if it wants all of its games to succeed. And that could ultimately rekindle the ire of its players, many of which are already fed up with resurgent demands to enter new games for items within their favorite games. (Hence the creation of RewardVille.)
Zynga looks like it's more dependent than ever on its swath of existing players, but the developer might want to cook up a more elegant solution of getting those players to play its new games. If not, Zynga might run the risk of losing its most powerful method of growth: the players it already has.
What do you think of Adventure World so far? Do you think players would up and leave if Zynga turned up the heat on its in-game cross promotions once again? Sound off in the comments. 3 Comments
Showing posts with label adventure world. Show all posts
Showing posts with label adventure world. Show all posts
Monday, October 10, 2011
Tuesday, September 27, 2011
Adventure World rockets to over 9 million players, thanks to promotions
Adventure World Mafia Wars promo
And it did so in just under five days. According to Appdata, Zynga's newest release, Adventure World, has finally found its second wind, gaining over 8 million players in almost five days. If you remember, Zynga Boston's debut game sat stagnant at under 500,000 players for over a week after its release. This wild growth is likely thanks to one thing: cross promotions.
Zynga has finally taken advantage of (some of) its 267 million players to give Adventure World some much needed exposure. During its first week on Facebook, the game enjoyed little to no cross promotion between the company's existing games aside from banner ads and the like. But now, Adventure World can be found in games like Mafia Wars through special promotions.
In this particular case, Mafia Wars players have until Sept. 30 to reach Level 5 in Adventure World and receive a special item for their digital mafia don, an Ancient Hammer. While the item won't exactly wow veteran Mafia Wars players, it at least has value to collectors. Before that, we saw hints of Adventure World being advertised within FarmVille, which has yet to happen.
So, you can only imagine how far Adventure World would go if such involved promotions were featured in FarmVille, CityVille, Pioneer Trail and Empires & Allies. However, we were under the impression that this type of cross promotion was through with the release of RewardVille, Zynga's cross-game achievement system that rewards players for using all of its games daily.
Unfortunately, it seems as if the developer can't avoid such arguably invasive practices if it wants all of its games to succeed. And that could ultimately rekindle the ire of its players, many of which are already fed up with resurgent demands to enter new games for items within their favorite games. (Hence the creation of RewardVille.)
Zynga looks like it's more dependent than ever on its swath of existing players, but the developer might want to cook up a more elegant solution of getting those players to play its new games. If not, Zynga might run the risk of losing its most powerful method of growth: the players it already has.
What do you think of Adventure World so far? Do you think players would up and leave if Zynga turned up the heat on its in-game cross promotions once again? Sound off in the comments. 3 Comments
And it did so in just under five days. According to Appdata, Zynga's newest release, Adventure World, has finally found its second wind, gaining over 8 million players in almost five days. If you remember, Zynga Boston's debut game sat stagnant at under 500,000 players for over a week after its release. This wild growth is likely thanks to one thing: cross promotions.
Zynga has finally taken advantage of (some of) its 267 million players to give Adventure World some much needed exposure. During its first week on Facebook, the game enjoyed little to no cross promotion between the company's existing games aside from banner ads and the like. But now, Adventure World can be found in games like Mafia Wars through special promotions.
In this particular case, Mafia Wars players have until Sept. 30 to reach Level 5 in Adventure World and receive a special item for their digital mafia don, an Ancient Hammer. While the item won't exactly wow veteran Mafia Wars players, it at least has value to collectors. Before that, we saw hints of Adventure World being advertised within FarmVille, which has yet to happen.
So, you can only imagine how far Adventure World would go if such involved promotions were featured in FarmVille, CityVille, Pioneer Trail and Empires & Allies. However, we were under the impression that this type of cross promotion was through with the release of RewardVille, Zynga's cross-game achievement system that rewards players for using all of its games daily.
Unfortunately, it seems as if the developer can't avoid such arguably invasive practices if it wants all of its games to succeed. And that could ultimately rekindle the ire of its players, many of which are already fed up with resurgent demands to enter new games for items within their favorite games. (Hence the creation of RewardVille.)
Zynga looks like it's more dependent than ever on its swath of existing players, but the developer might want to cook up a more elegant solution of getting those players to play its new games. If not, Zynga might run the risk of losing its most powerful method of growth: the players it already has.
What do you think of Adventure World so far? Do you think players would up and leave if Zynga turned up the heat on its in-game cross promotions once again? Sound off in the comments. 3 Comments
Monday, September 26, 2011
Adventure World: Redeem a Zynga Game Card for 15 free energy packs
If you've become a fan of Zynga's newest Facebook game Adventure World (now Adventure World - An Indiana Jones Game), and are ready to lay down some real-world money in the game, you now have some extra incentive to do so. For every Game Card redeemed in the game, you'll receive 15 Energy Packs.
Unfortunately, we're not sure exactly what that means. We'd love for it to mean 15 full energy refills, but if you look inside the game, a 30 Energy pot of coffee costs a whopping 30 Adventure Cash. Now, I don't know about you, but that doesn't seem like something Zynga would just give away for free, especially in bulk. This leaves us with another option, the single cup of coffee, which gives you just five energy points. This would be a decent boost, since we're talking about a "free" prize after all, but even then, it still likely won't take you long to burn through all of those bonus energy points.
What's worse, there's yet another option for energy refills: a Bolt that gives you just one energy point. Surely this isn't the "Energy Packs" Zynga is talking about, but it's something to keep in mind all the same. We're working on discovering just which kind of "Energy Pack" you'll receive when redeeming a Zynga Game Card, but for now, why not take a look at our tools upgrade guide, so you'll be able to upgrade your tools to do more work for less energy to make all of your points go that much further.
Will you redeem a Zynga Game Card to earn 15 free Energy Packs? If you have, which specific kind of pack did you receive? Sound off in the comments.
Unfortunately, we're not sure exactly what that means. We'd love for it to mean 15 full energy refills, but if you look inside the game, a 30 Energy pot of coffee costs a whopping 30 Adventure Cash. Now, I don't know about you, but that doesn't seem like something Zynga would just give away for free, especially in bulk. This leaves us with another option, the single cup of coffee, which gives you just five energy points. This would be a decent boost, since we're talking about a "free" prize after all, but even then, it still likely won't take you long to burn through all of those bonus energy points.
What's worse, there's yet another option for energy refills: a Bolt that gives you just one energy point. Surely this isn't the "Energy Packs" Zynga is talking about, but it's something to keep in mind all the same. We're working on discovering just which kind of "Energy Pack" you'll receive when redeeming a Zynga Game Card, but for now, why not take a look at our tools upgrade guide, so you'll be able to upgrade your tools to do more work for less energy to make all of your points go that much further.
Will you redeem a Zynga Game Card to earn 15 free Energy Packs? If you have, which specific kind of pack did you receive? Sound off in the comments.
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